As one of the most recognizable brands in the world, Marvel has inspired generations of creatives with its approach to visual storytelling over the past 80 years.
Marvel's comic books in particular have created a distinct graphic language that has found its way into mainstream culture, including 1960s Pop Art and today's digital culture, games, advertising, and more.
Marvel By Design celebrates the company’s visual language with an in-depth look at the design process behind the brand’s most recognizable graphic elements, including logos, covers, lettering, layouts, and color palettes. Readers will learn how the famed Marvel Method has developed a unique approach to the creative process and how that process can serve as a template for designers working outside of comics. Throughout the book, Marvel by Design connects comics culture to its undeniable influence on every creative field, including the evolution of graphic design, editorial design, film, and visual culture at large.
