You know how it is... As a student I occasionally drank a whiskey and cola, then moved to single malt with the Glenfiddich 12 y. This triggered me to delve deeper into the product. So I started attending tastings to get to know the different flavor profiles and joined a whiskey club.
Our offer can work for everyone. There are more expensive selections or collector's items, but the trick is also to be able to offer more affordable, but high-quality bottlings.
We base this on reviews and tasting notes from experienced whiskey enthusiasts within my network and on personal findings.
Developing a network of collectors and whiskey enthusiasts is also pure fun. I recently completed the whiskey ambassador course and am now a certified whiskey ambassador ("The original accredited Scotsch Whiskey Training Course").